A BLOG ABOUT EXPERIENCE BRANDS – trends

Lollapalooza Goes Cashless With Digital Wristbands

FINALLY, us concertgoers won’t have to worry about losing our previous credit cards when we go to festivals. All we have to do is tap and pay!

Lollapalooza is rolling out a new initiative this week called Lolla Cashless that use radio frequency identification (or RFID)-enabled wristbands for payments. Let’s hope that this will make the lines for food and drinks a lot shorter… 

The tech-enabled wristbands also work offline, a smart move considering Internet connections at these types of events tend to be less than stellar. The point-of-sale systems will store transactions until they can be processed later if the Internet goes down.

Lollapalooza’s effort that layers in e-commerce is interesting because it shows how music festivals testing new types of payments may give some additional insight into how millennials actually use their smartphones at events.

Next step would be to use the wristband as both a method for payment as well as identification and I would be able to leave my wallet at home! 

#trends #concert #cashless

Street Art Project, by Google Cultural Institute

Google Street Art Project uses Street View stills to preserve what otherwise over time fades away.

#trends #culture #inspiration #streetart #google

The Rise Of Sadvertising: Why Brands Are Determined To Make You Cry

More and more lately, it seems that advertisers are trying to make us cry.  This trend towards emotional advertising has been demonstrated by brands ranging from shampoo to cereal to beer, and its actually rooted in neurology.  Researchers have found that human decision-making is driven by the subconscious rather than by logic, leading advertisers to try to appeal to the heart through emotional content.

Moreover, in today’s digitally connected world, brands are struggling to cut through the noise to reach consumers.  People have a thirst for realistic, meaningful stories and marketers who create emotional content are able to make an impact.  The likelihood that an ad will be shared increases if it creates a human connection or tells a story.  A quick look at your Facebook newsfeed proves that sadvertising is shareable.  

So next time an ad makes you tear up don’t feel bad.  It’s not just you- and it’s totally on purpose.

#trends

Instagram Interventions For The Most Cliched Posts

We all have that one friend that posts annoying stuff on Instagram. To combat these annoying gym selfies and #TBT overload, Allen & Gerritsen’s Labs team has built a new experimental device that might be able to gently quell your friends’ addiction to banal social sharing without blowing your cover over such a silly topic.

#trends #instagram #creative

Brand As Verb: Principles of High Performing Experience Brands from Ben Grossman

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them.

Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs. That’s the premise of my new presentation that I just presented at the CSE Expo in Toronto, Canada. In the presentation, I outline five major principles that we have found at Jack Morton drive the high performing experience brands with which we work and a few examples (some our work, some the work of others) that showcase each principle.

So beyond the five principles and the examples, here are a few key questions to ask that can put you on the path to “Brand As Verb” nirvana:

1. Taking Action: Is your organization spending more time thinking about what to post next, or what it should do that’s actually worth posting about?

2. Turning Negatives Into Opportunities: What’s the worst element of your brand’s customer experience as it currently stands? If it’s impossible to change the core of what makes it negative (like KLM can’t eliminate middle seats), what other type of value could your organization add to overcome the negative?

3. Outside In Thinking: Is your organization’s leader one of the 80% that believe you’re delivering a superior customer experience? Get out of your echo chamber by assembling a customer advisory board or fielding some primary research to give you and your colleagues a dose of reality.

4. Helping Advocates Advocate: Many brands say they want advocates, but what could your brand reasonably expect advocates to talk about? Consider realistic advocacy scripting exercises and what experiences you need to create that truly deserve to be talked about.

5. Conversationally Led Planning: What conversations are already underway that you could be part of in an authentic, ‘on the way’ spirit? Before you let your brand’s product introductions (or lack thereof) drive your marketing or editorial calendar (again), consider letting consumers drive what you do next.

If you had to add a section of “Brand As Verb” standards to your “Brand As Noun” brand guidelines, what would they be? What do you want consumers to know, think, feel and do as a result of an experience with your brand?

#brands #marketing #advertising #brand as verb #brandasverb #ben grossman #inspiration #trends

Hello Vegas! We’re excited to be back this week for the International Consumer Electronics Show (That’s #CES2014 to most of you). 
From wearable technology to “smart everything,” we’re excited about the technology and inspiration unfolding all around us here. We’ll be blogging and tweeting our favorite CES stories and sharing our point of view on how CES 2014’s hottest trends affect brand experience. 
If you’re wondering who goes to CES or who should be here, do check out our white paper from CES 2013. And apologies to those who weren’t able to join us in Vegas. Particularly those trapped in the #PolarVortex. Sending lots of virtual warmth your way. 

Hello Vegas! We’re excited to be back this week for the International Consumer Electronics Show (That’s #CES2014 to most of you). 

From wearable technology to “smart everything,” we’re excited about the technology and inspiration unfolding all around us here. We’ll be blogging and tweeting our favorite CES stories and sharing our point of view on how CES 2014’s hottest trends affect brand experience. 

If you’re wondering who goes to CES or who should be here, do check out our white paper from CES 2013. And apologies to those who weren’t able to join us in Vegas. Particularly those trapped in the #PolarVortex. Sending lots of virtual warmth your way. 

#CES #ces2014 #technology #trends

J.Crew is first big retailer to debut fall line-up using Pinterest over paper…expect others. Many.

J.Crew is first big retailer to debut fall line-up using Pinterest over paper…expect others. Many.

#etail #ecommerce #pinterest #trends

UNPLUGGING FROM AGENCY WORLD + MAKING STUFF

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Hot off the heels of Cannes Lions (which don’t get me wrong, was great!), I’ve decided I need a bit of a detox from the agency world. Not doing the actual work, but so often it feels like we look so much within our own space for inspiration and innovation and, well, I’m tired and bored. 

Inspired by Baratunde Thurston’s #unplug from Digital life—I’m going to try an #unplug from agency world. What does this mean?

It means when I’m looking for cool interactive experiences, I’ll look to the music and arts world. When I’m trying to think about agency structure and teaming, I’ll look into how start-ups or university labs structure their teams. When I’m looking for innovation, I’ll look to the frustrated edges of makers and artistic culture—and then I think I’ll think about how to apply that to the work here.

First up, I’ve been looking into how online education (hello MOOC!)—both the formal and informal kind are reaching users and how they’re distributing content. This 2nd annual MAKER CAMP (a collaboration between Google+ and MAKE magazine) is a lovely way of inspiring kids and often times creating moments of co-creation between parents and wee ones. Check it out. This is the ONE TIME I wish I was a tween again.

#unplug #maker #google+ #makemagazine #agencylife #inspiration #trends

We’re all publishers now.

In the early days of the Web (and for the years I was in publishing), we used to say “content is king.” In today’s media-saturated hyper-connected world it’s nice to see that idea is making a strong comeback. We’re living through a dramatic revolution in the way we receive and share information - but we’re only now recognizing the equally profound revolution in information planning and creation.
Whether you sell dish soap, shaving cream, micro-brews or nuts and bolts, your relationship with your clients - both old and new - is built and maintained on the back of the quality of content you create. Content strategy and creation x-media, along with channel planning and analytics, are the 3 legs of todays comms and marketing efforts. And while everything old is not new again, today’s organizations can look to yesterday’s publishers for insights on how to engage audiences and move them to action. 

We’re all publishers now.

#trends #publishing

The latest craze in New York?  Cronuts, of course - that light, flaky, sugary, delicious and, yes, elusive cross between a croissant and a doughnut that one can only secure by awaking at ungodly hours and waiting in 3-hour lines.  
Turns out the long lines, though, once thought of to be “just part of the cronut experience” are actually full of cronut scalpers, who are reaping the benefits of the cronut black market.
So is the cronut craze here to stay?  Will it displace macaroons and designer donuts for the hipster foodie set that is oh-so-over cupcakes?  Or is it just a cronut moment in time?
What makes some trends become full cultural zeitgeists, while others just fade away into obsolescence?  
Cronuts have scarcity and mad word of mouth on their side, and they are quickly amassing an army of the loyal.  We’ll see if it’s enough to make cronuts a household treat.   

The latest craze in New York?  

#trends #culture