JACK: Experience Brands

Posted By: bengrossman

As the media attention surrounding the 2012 International Consumer Electronics Show (CES) dies down, many onlookers, exhibitors and even attendees themselves are wondering: Where does all that leave us? Indeed, CES 2012 was made up of a series of contradictions.

At Jack, we set out to find a way to simplify the commentary, tune out the noise and end up with a defined point of view on the direction of the show and what brands can do to create experiences for the people that matter most to them.

Written for brands, exhibitors, marketers and interested attendees, this overview gives just that: Jack Morton’s POV on CES 2012, an overview of the trends and some tips to help brands prepare for CES 2013. Features include a profile of trends spotted at this year’s show and tips for an effective approach to CES 2013.

During a show where it seems that attendees increasingly don’t give a %&*# about the products, will your brand provide an experience that is talked about once Vegas clears out in 2013?

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Sharing Trends: The How, When, Where and Why We Do It →

An interesting infographic by AddThis that looks sharing trends on the Web. Some things that stood out:

- people still tend to cut/paste URLs vs. using Sharing buttons

- Most sharing happens over morning coffee (or tea)

- 75% of clicks happen on the first day you share.

(via @mashable)

11:07 Wed / 12Oct

Posted By: leesawytock

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Tags: sharing trends infographic social buttons social media

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Leveraging the bike trend: ideas for brands

The huge biking trend has big possibilities for brands. Doubters, take note: furniture retailer CB2 is selling a bike. Then there’s the amazing David Byrne and his Bicycle Diaries, the earnest Alex Bogusky and his enthusiasm for Common Cycles, and cities like New York, where hundreds of miles of new bike lanes have made biking not only friendlier but a fashion statement.

Now the biking trend may seem an oddity to those living outside big cities, but arguably several factors will inexorably drive broader adoption: rising oil costs… increased attention on health and saving money on treatment costs by staying healthy… generalized cultural desire for engagement in the community (whether that community is urban, suburban or rural)… and a design renaissance that has brought cool and craft factor to lots of products, including bikes!

The bike trend is at that point—just shy of a tipping point—where savvy brands can still get in with their own on-brand bike experiences. For example..

— What if a QSR brand dedicated a special “drive through” lane and outdoor eating area just for bikers?

— What if Sonic—“America’s drive-in,” which those of us who live in cities like New York can’t currently enjoy because we don’t drive anywhere in cars—developed an urban restaurant concept just for bikers?

— What if a retail brand established a special valet parking service for bikers, with bags (re-usable of course) designed just for bikers?

— What if a consumer electronics brand developed products and apps just for bikers?

— What if a fashion brand developed cool bike-friendly clothes, obviating the need for pant clips, shiny spandex or those horrible shorts?

— What if a car brand partnered with a bike brand to co-brand a foldable bike to fit perfectly in its trunk?

Worst case scenario, brands win kudos with latte-swilling urban types. Best case scenario, they get in early with experiences that are unique to their brand, add new revenue streams, and oh yeah, inspire consumers to be healthier and help save the planet.

So come on, let’s roll!

11:32 Thu / 14Apr

Posted By: lizbigham

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Tags: bikes biking trends david byrne alex bogusky cb2 sonic

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10:29 Tue / 21Dec

Posted By: brunamaia

Trend Hunter TV releases the Top Consumer Trends Forecast for 2011!

(Source: trendhunter.com)

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Tags: Trend Hunter trends marketing advertivisng Trend Hunter TV

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Mobile Coupons Going Mainstream, a Sign of Things to Come →

Announcing what seems like a foregone conclusion, Harris Interactive and Placecast released findings that mobile-based coupons are becoming increasingly mainstream — particularly, among families with young children.

Coupled with widespread adoption of smart phones, driven by disruptive innovations in the delivery and presentation of content, mobile coupons (and, in a related vein, mobile-based customer service programs) are no longer relegated to the world of tech-savvy early adopters.

Of the study, Adage.com reported:

A study conducted by Harris Interactive found adults with children at home are more likely to be interested in text alerts about sales and promotions than those with no kids at home. Of people with kids younger than 6 in their household, 35% are at least somewhat interested in getting opt-in text alerts from favorite businesses, compared to 32% of households with older kids and 25% of homes with no children. (The study, conducted in May with 2,000 adults, does not distinguish between childless adults and empty-nesters.)

That’s a big shift from last year when the same study found mostly young males were interested in receiving marketing alerts on their phones, which coincided with the demographic most quickly adopting smartphones — young, affluent males. Mobile marketing firm Placecast funded the Harris studies both years.

The new data also show that parents of youngsters are also more likely to sign up and redeem coupons via e-mail, online or through services such as Groupon. While the difference is less dramatic, it’s the same group most likely to clip and redeem coupons from fliers, mailers or newspapers.

In the year between studies, the balance has tilted away from men, as adoption of smartphones such as the iPhone and various Android devices has become more popular. Most receptive to mobile offers are still young adults 18-34, and women’s interest has grown year over year.