Hello Vegas! We’re excited to be back this week for the International Consumer Electronics Show (That’s #CES2014 to most of you).
From wearable technology to “smart everything,” we’re excited about the technology and inspiration unfolding all around us here. We’ll be blogging and tweeting our favorite CES stories and sharing our point of view on how CES 2014’s hottest trends affect brand experience.
If you’re wondering who goes to CES or who should be here, do check out our white paper from CES 2013. And apologies to those who weren’t able to join us in Vegas. Particularly those trapped in the #PolarVortex. Sending lots of virtual warmth your way.
Hot off the heels of Cannes Lions (which don’t get me wrong, was great!), I’ve decided I need a bit of a detox from the agency world. Not doing the actual work, but so often it feels like we look so much within our own space for inspiration and innovation and, well, I’m tired and bored.
Inspired by Baratunde Thurston’s #unplug from Digital life—I’m going to try an #unplug from agency world. What does this mean?
It means when I’m looking for cool interactive experiences, I’ll look to the music and arts world. When I’m trying to think about agency structure and teaming, I’ll look into how start-ups or university labs structure their teams. When I’m looking for innovation, I’ll look to the frustrated edges of makers and artistic culture—and then I think I’ll think about how to apply that to the work here.
First up, I’ve been looking into how online education (hello MOOC!)—both the formal and informal kind are reaching users and how they’re distributing content. This 2nd annual MAKER CAMP (a collaboration between Google+ and MAKE magazine) is a lovely way of inspiring kids and often times creating moments of co-creation between parents and wee ones. Check it out. This is the ONE TIME I wish I was a tween again.
New toy #official #3D #makerbot
The experience gap: a business opportunity, not just a brand opportunity
Lots of companies talk a good game about the value of a differentiating experience. Yet new research released today by Jack Morton shows that most people still rate companies’ actual experiences quite poorly.
Why is that?
We’ve all seen our share of infinite scrolling sites and parallax movement, and often times it leaves me with a WTFP?