Here’s a great example of an esteemed public institution—the New York Public Library—embracing technology to do something unexpected and innovative with its collections, and opening it up so everyone can take part. It’s the opposite of the dusty, fusty, just-for-the-scholarly attitude they *could* have, and all the more refreshing as a result. Rather than punishing the guy who on his own decided to build an entire site allowing consumers to animate 19th-century stereograph photos (the 3D TV of their time), the NYPL turned it into a bragging point that adds lustre to their brand. 
Photo: NYPL stereograph of the St. Louis World’s Fair, 1904
Posted By: lizbigham

Here’s a great example of an esteemed public institution—the New York Public Library—embracing technology to do something unexpected and innovative with its collections, and opening it up so everyone can take part. It’s the opposite of the dusty, fusty, just-for-the-scholarly attitude they *could* have, and all the more refreshing as a result. Rather than punishing the guy who on his own decided to build an entire site allowing consumers to animate 19th-century stereograph photos (the 3D TV of their time), the NYPL turned it into a bragging point that adds lustre to their brand. 

Photo: NYPL stereograph of the St. Louis World’s Fair, 1904

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What makes people want to follow a brand - INFOGRAPHIC
By: Ray Perfetti - Studio Manager NYC
via GetSatisfaction.com
Posted By: thedesignstudio

What makes people want to follow a brand - INFOGRAPHIC

By: Ray Perfetti - Studio Manager NYC

via GetSatisfaction.com

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Posted By: brunamaia

Yesterday our Brand Marketing team got the chance to experience MoMA’s new exhibition, “Talk to Me”. The new exhibition dives into design and the communication between people and objects:

The exhibition focuses on objects that involve a direct interaction, such as interfaces, information systems, visualization design, and communication devices, and on projects that establish an emotional, sensual, or intellectual connection with their users. 

If you happen to live in NYC or plan to visit soon, I would definitely recommend stopping at the MoMA before November 7th!

Here’s a glimpse of my favorite examples from “Talk to Me”:

1. Eyewriter It is a low-cost eye-tracking apparatus & custom software that allows graffiti writers and artists with paralysis to draw using only their eyes

2. Touch HearBy touching a word or phrase, one can listen to its pronunciation or its meaning. The gadget whispers the missing information into the ear, without interrupting the flow of reading

3. Situationist App - iPhone app that alerts members to each other’s proximity and get them to interact in random situations

4. Phantom RecorderConceptual medical device that re-imagines phantom limb sensations as nostalgic memories

5. Artificial Biological ClockAn object that recieves information from her doctor, therapist and bank manager and alerts her when she is physicallly, mentally and economically ready to start a family

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Posted By: leesawytock

1995 MTV News piece on THE World Wide Web.

A trip down memory lane for those of use who used Netscape regularly. This clip has it all: Moby with hair! Coolio! A “cyber” journalist! Simulated chats! And the ability to interact with people on the Internet but in the form of a penguin! Thank god for the “truck stops” that are now websites. And why isn’t Kurt Loder an anchorman on a major network?

This dose of digital goodness is thanks to the wonderful @grantland33.

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The Wall Street Journal, today, featured checkout systems that allow customers to use hand held scanners while they shop, minimizing their checkout time and allowing the retailer to present them with coupons/incentives based on goods they are purchasing. The results: customers spend more and enjoy the “control”
Retailers also claim these systems free up employees to provide better customer service and better compete with the speed and ease of online shopping. At Jack, we have worked with a number of clients where we’ve recommended technology to streamline the customer shopping experience. It’s surprising that it has taken this long for big-box retailers to take advantage of these systems considering the immediate positive return. The challenge will be to maintain focus on other areas of the customer shopping experience when the possibility exists to cut employee numbers rather than re-deploying them.
By Ray Perfetti | Studio Manager NY
Posted By: thedesignstudio

The Wall Street Journal, today, featured checkout systems that allow customers to use hand held scanners while they shop, minimizing their checkout time and allowing the retailer to present them with coupons/incentives based on goods they are purchasing. The results: customers spend more and enjoy the “control”

Retailers also claim these systems free up employees to provide better customer service and better compete with the speed and ease of online shopping. At Jack, we have worked with a number of clients where we’ve recommended technology to streamline the customer shopping experience. It’s surprising that it has taken this long for big-box retailers to take advantage of these systems considering the immediate positive return. The challenge will be to maintain focus on other areas of the customer shopping experience when the possibility exists to cut employee numbers rather than re-deploying them.

By Ray Perfetti | Studio Manager NY

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