JACK: Experience Brands

Which of your friends are in your Top Ten draft? →

VIsa worked with ESPN and the SuperBowl to create this really fun widget, a “You and 10 Friends Draft” that creates a video for you based on your social networks. Their current promotion offers you the chance to go to the 2013 SuperBowl with 10 friends - instant reason to share your interaction with their brand.

The app analyzes your social networks and creates a top 10 draft pick list based on their interactions with you and the social media world. Wasn’t exactly accurate in terms of who I would actually want to take with me, but a ton of fun nonetheless and a great tie-in to their current “you and ten friends at the SuperBowl” promotion.

Who doesn’t want a ESPN commentator narrating a video about YOU? This is a great example of using Facebook to create compelling content that’s share-able for a good reason, fun to use, and worth telling your friends about….

2:35 Sun / 08Jan

Posted By: azellap

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11:15 Fri / 21Oct

Posted By: leesawytock

Matt Jones, our SVP, Strategy & Creative at Jack, presented at the Australasia National Conference this week. He spoke about the need to think about sponsorship differently and ways to make it a win-win-win situation.

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Tags: matt jones australasia conference sponsorship

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Seems like everything is going Pop-Up these days…
…stores, restaurants, art installations…but a Pop-Up hotel opens ups an interesting opportunity. The internet phenom airbnb was created around this idea that there’s a great need for a high volume of accommodations for a finite period of time.
Not only could brands use the opportunity to integrate into sponsorship activations (imagine a pop-up hotel sponsored by evian during Coachella), BUT (and I’d argue perhaps more importantly) it also provides a greater chance for interesting design—a practice in function, aesthetic and sustainability.
Via @apartmenttherapy

11:29 Wed / 13Jul

Posted By: leesawytock

Seems like everything is going Pop-Up these days…

…stores, restaurants, art installations…but a Pop-Up hotel opens ups an interesting opportunity. The internet phenom airbnb was created around this idea that there’s a great need for a high volume of accommodations for a finite period of time.

Not only could brands use the opportunity to integrate into sponsorship activations (imagine a pop-up hotel sponsored by evian during Coachella), BUT (and I’d argue perhaps more importantly) it also provides a greater chance for interesting design—a practice in function, aesthetic and sustainability.

Via @apartmenttherapy

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Tags: pop-up hotel Sponsorship activation

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Branding the Sports Experience

A new study released in Ad Age today reveals that sports jerseys are “prime” real estate for marketers…as in potentially $370 million in ad value “prime.”

So are the jerseys the final frontier? What about the playing surface, seat backs, bats, balls, etc.? Will the branding be so watered down we won’t see it anymore?

I’ll always remember my trip to the “Dean Dome” (Smith Center) at North Carolina University in the mid 1990’s. By design, there were no ads visible from the seats. The sports experience was center stage, and it made for a serene feel with only light Tar Heel blue surrounding the fans.

2:26 Thu / 10Feb

Posted By: abbytrexler

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Tags: sports branding sponsorship