I’m surprised by the footnote of a 60% drop in online conversation - I certainly saw an increase in in-person activations and interactions.  Is the event back-channel over, or just not optimized this year?

SXSW Interactive wrapped up Tuesday evening, and although many will remain in Austin while the music portion of the festival gets underway, for many in the digital industry, it’s time to wave goodbye for this year. Meltwater analyzed the social buzz surrounding the final day of SXSW Interactiv…