How to people learn about brands? Read more.
Today we released our annual research, Best Experience Brands.
As you can see from the infographic, millennials truly value experience. But then again, why wouldn’t we? We’ve grown up in an age where we want more from brands than just a product or a rude sales person.
Read about the rest of our takeaways on slideshare.
The experience gap: a business opportunity, not just a brand opportunity
Lots of companies talk a good game about the value of a differentiating experience. Yet new research released today by Jack Morton shows that most people still rate companies’ actual experiences quite poorly.
Why is that?
If you were going to launch a banner advertising campaign designed to trigger women to donate to a breast cancer charity, what predominate color would you use? If you thought pink, think again. Research has shown that gender-neutral ads for the same breast cancer cause generate double the results of women-targeted, pink-themed ads. Welcome to a world of new realities that flips the way women experience brands on its head.
To better understand this world, we set out to collect our institutional Jack Morton knowledge, conduct primary and secondary research, and bring together some of the smartest marketers we know to reflect on marketing to women in a world of New Realities.
This Wednesday, June 6, 2012, Jack Morton is convening a panel in Boston, MA with top marketers from P&G, Reebok, SUBWAY® and Wayfair.com. Together with our research and their best practices, we’ll uncover some of the strategies and war stories that have made them, and their brands, successful. At the event, we’ll talk about marketing to women in industries ranging from consumer products to financial services, from healthcare to technology, from automobiles to make-up.
Leading up to the event, we’ve started to use a type of language around the office to talk about how to market to women. Initiatives are either Pink (based on old assumptions about marketing to women) or Beyond Pink (based on a fresh, research-driven understanding of today’s women).
For details about what we learned in terms of Pink stereotypes and Beyond Pink insights, stay tuned to this blog or contact us for the comprehensive white paper that can help take your brand BEYOND PINK.