A BLOG ABOUT EXPERIENCE BRANDS – mobile
How to people learn about brands? Read more.

How to people learn about brands? Read more.

#infographic #Brand Experience #mobile #Word of Mouth #research #marketing

Nearly 5 months after Twitter launched Vine-the 6-second video app-it’s time to call out its early adopter rockstars. Here are my top 5 favorite brands using Vine to create innovative content that truly adds value to their consumers’ experience. 
 

 1. ASOS: We all love that moment when your online order arrives in the mail, and it’s time to (savagely) unpack the box. ASOS took this familiar moment and turned it into a brilliant earned media opportunity by asking customers to upload Vines of their “unpacking” moments with #ASOSUnbox. Extra points for the brand’s incentivized participation—they gave lucky viners ASOS giveaways in return.
 
 2. GE: Instead of fighting the 6-second constraint of the tool, GE embraced it fully with its #6secondscience series, playfully and effectively illustrating experiments and scientific knowledge in mini-segments, much like TEDed. This is a brilliant content platform for GE to build its perception as a creative and inventive brand.
 
3. Nordstrom: When Nordstrom released its “Pass the Puma” Vine, it immediately went viral and with good reason: it’s a perfect example of the creativity we unleash when we think beyond the literal boundaries of a medium.
 

 4. Wolverine, the movie: By nature, Vine is an experimental platform, so it’s no wonder that people are still trying to figure out how to use it effectively. But, when Wolverine’s director teased the film with this Vine-trailer, it felt like a true epiphany. There is something so intuitive about adapting film trailers- a film convention that is essentially a tightly-edited, graphic, and non-linear montage to a 6-second version with Vine.
 
5. Lucky Magazine: One thing’s for sure, it takes time and extensive preparation to create great Vines. This isn’t your “slap a filter on it” app. But when people get it right, our hearts can’t help but warm with wonder for the film craft. The popularity of stop motion on Vine is a testament to this, and so I was thrilled to see Lucky Magazine using this tedious animation technique to showcase summer fashion trends with its Vine.
 
 

Nearly 5 months after Twitter launched Vine-the 6-second video app-it’s time to call out its early adopter rockstars. Here are my top 5 favorite brands using Vine to create innovative content that truly adds value to their consumers’ experience. 

 

#vine #mobile #app #brandexperience #trends

Chipotle is running mobile ads but forgot one important thing- optimization. The ads are difficult to see and don’t fit a mobile screen, cutting off the text and visuals. This poor execution takes away from the campaign, ruining the user experience.

If you want people to engage you have to make the experience simple and intuitive. 
And seriously- who didn’t test this before it went live? 

Chipotle is running mobile ads but forgot one important thing- optimization. The ads are difficult to see and don’t fit a mobile screen, cutting off the text and visuals. This poor execution takes away from the campaign, ruining the user experience.

#mobile #digital #marketing #design #user experience #chipotle #mobile marketing

Jack recently gathered together some of our digital minds within the agency to talk about Brand Experiences in the Digital World.  What we think is absolutely critical to brands in the digital space (which is everyone, right?) is to build their digital strategy through the lens of experience. Because experience is what consumers remember.

We looked at digital trends out of SXSW (and beyond) through an experience lens and made some bets about what we think will shift the digital marketing space this year, including: 
UX design, mobile, gamification, Big Data and beyond.

We think the best digital answers the question “Am I making people love my brand?”


Take a read on slideshare and let us know what you think!

#digital trends #sxsw #digital brand experiences #gamification #mobile #ux design #slideshare #white paper

“Zaarly is a location-based, real-time commerce platform to help people get what they want, when they want it from people around them.” 

After browsing the Zaarly site and testing the iPhone app, I think this platform has great potential. Zaarly offers consumers a considerably different commerce experience because listings are based on buyer needs in specific locations (and, yes - it’s mobile!).

The whole premise for this platform is that people can connect with their community by posting what they want, how much they want to pay for it, and when they want it by – in real-time.

Zaarly is forecasted to shift the whole ecommerce model, as transactions are initiated by proximity-based listings that are posted by buyers, not sellers. Essentially, Zaarly is transforming the traditional supply and demand chain into a demand and supply model that gives consumers the ultimate influence on the marketplace.

#Zaarly #Ecommerce #Mobile #location-based #real-time

All New BlackBerry Devices to have NFC

Near field communications (NFC) will represent the future of mobile payment. Stephen Bates, RIM’s Managing Director in the UK, has boldly proclaimed that “all of our new devices moving forward” will have NFC tech built into them. This goes into everything from entry-level Pearls to top-end Torches and Bolds. Bates envisions NFC Berries providing a system similar to Hong-Kong’s Octopus card where people tap and go at subways, 7-eleven, or any retailer equipped to accept NFC payments. If a few more manufacturer like Apple, HTC, Samsung jump on the bandwagon NFC might finally break into the mainstream.

#BalckBerry #Mobile #Mobile Payments #NFC #Tech Week

Google CEO: Mobile Growing Faster Than “All Our Predictions” We know this to be the case but its nice to hear the numbers form a reliable source.

#Growth #Mobile #Tech Week

Forrester predicts mobile ad spend to exceed $1 Billion by year-end.

Forrester Research released a new reports that predicts that marketers will allocate about $1 billion in spend for mobile display and search advertising by year-end. Forrester predicts that marketers will use mobile marketing channels to generate real leads, drive foot traffic into stores and to sell products and services. 

"Smart phone adoption is growing and with it activities typically associated with PCs, such as researching products, booking hotels, trading stocks, finding nearby restaurants, or simply browsing the Internet,"

"Consumer product and service companies will also need to promote their mobile content and services,"

"marketers will take advantage of the growing audience, targeting it better through location and behavior, as well as using richer media formats, such as video."

- Forrester’s 2011 Mobile Trends report says.

Forrester has 9 predictions for the industry this year:

  1. Marketers will increasingly combine mobile, social & local.
  2. Lowe end smart phone will hit mass market making mobile consumption hit record highs.
  3. Mobile platform fragmentation will continue in 2011.
  4. Apps or mobile web debate will continue. Marketers need both.
  5. Increasingly mobile will bridge the physical and digital world.
  6. 4G will be more hype than impact. Few device will be available for these new networks by year-end.
  7. Convenience will be a usability target.
  8. Casual gaming will keep growing but advertisers will not follow as fast as consumers.
  9. Mobile will be much more than just mobile phones. Lots of tables are hitting the market.

"The focus for companies willing to tap into the growing mobile opportunities should be on moving from experimentation to the creation of a mobile business case and strategy"

#mobile #mobile marketing #mobile strategy

A couple weeks back, a company called Quest Visual released Word Lens, an iPhone app touted by many as one of the most innovative, practical uses of augmented reality to-date. Its purpose: the translation of text from English to Spanish and vice versa in real time, imposing an aesthetically matched translation of text on your mobile device’s (currently only iPhone) camera view of textual objects.

While interesting in and of itself, the release of Word Lens is symbolic of a broader, more important historical trend that’s happened time and time again: the increasing relevance of certain novel technologies over time — e.g., the car, the television, and, in this case, the mobile phone/augmented reality. 

Why is this important to the business of brand experiences? At present, we’re living in a world of rapid technological innovation, in which communications technologies are at the forefront. The ways people see, hear, and feel the world are changing — even if, for the most part, we hold on to perennial values, principles, and processes for making decisions about stimuli (which, many argue, are also changing). As marketers, we must adapt, look forward, and prepare for how to best reach people’s hearts and minds.

#Augmented reality #mobile #innovation #quest visual #word lens #iphone

Beyond the hilarity of Batman’s hating on ‘FourWhere,’ this comic poignantly illustrates why I currently don’t use location-based services (LBS) like foursquare: I don’t want people to know where I am all the time.
I would, however, check in if my participation added real value to my life (other than virtual rewards and points I can’t really use toward anything). Using that premise as a starting point, brands — both small and large — have a real opportunity to make LBS platforms more relevant and useful than a mere location-broadcasting tool.
Do you use foursquare or other LBS platforms (Gowalla, SCVNGR, etc.)? If so, why?

Beyond the hilarity of Batman’s hating on ‘FourWhere,’ this comic poignantly illustrates why I currently don’t use location-based services (LBS) like foursquare: I don’t want people to know where I am all the time.

I would, however, check in if my participation added real value to my life (other than virtual rewards and points I can’t really use toward anything). Using that premise as a starting point, brands — both small and large — have a real opportunity to make LBS platforms more relevant and useful than a mere location-broadcasting tool.

Do you use foursquare or other LBS platforms (Gowalla, SCVNGR, etc.)? If so, why?

#Mobile #LBS #Location-based services #foursquare #SCVNGR #Gowalla