take a look, if you can, at sapient nitro’s embarrassing social media misstep above.

this is why anything that supposedly represents your company MUST be reviewed internally by multiple parties…bc when multiple reviews happen, things like this promo video get killed. as they should. immediately. without mercy.

ughh so embarrassing. don’t worry sapient nitro, you’ll bounce back, eventually.  just do something amazing to follow this up and ppl will forget this little misstep (and fyi don’t delete poster’s comments either).

just a stark reminder to the rest of us “creative” agencies out there…the work we do for ourselves needs to be just as good as (if not better than) the work we do for our clients.