Do go to Jack Morton’s workshop if you’re attending Eurobest!
Tim Elliott and Tim Leighton will be leading an Experience Brief Workshop » Here are the details » http://bit.ly/18jLe9g
New Adventures in Collaborative Consumption
The Wall Street Journal reports today on the latest addition to the collaborative consumption trend: Mud Jeans offers stylish but cash-strapped European consumers the chance to “rent” designer jeans for a small upfront deposit, monthly fee and the opportunity to buy or recycle jeans at the end of the lease period.
Call that validation: we at Jack included the collaborative economy as trend #7 in our report on what will matter in 2014. Read it here > http://slidesha.re/18vQiqW
According to the Wall Street Journal article, “According to a recent survey from the Observatoire Cetelem, a research arm of BNP Paribas SA’s consumer-credit firm, 68% of Europeans surveyed said they would buy secondhand products in the years to come, compared with 58% today, while 53% said they would barter for goods or services, versus 31% which said they do so already.”
- Mike Kappitt, CMO, Outback Steakhouse, in today’s Advertising Age.
How to people learn about brands? Read more.
Somewhere along the line, all of us in Marketing became obsessed with Words. I’m not sure how or why it happened. But it did. And I must accept my fair share of the blame. All those positioning statements, messages, slogans, differentiators, USPs, facts and figures.
The Most Awkward Interview… by Heineken of course.
No- one likes a dry interview, so imagine if you turned the interview into a brand experience –and the candidate that was most engaged was awarded the job.
The 2013 International CES was the largest CES in the show’s 45+ year history — featuring 3,250 exhibitors across 1.9 million net square feet of exhibit space (about 45 football fields). But many onlookers have been left confused by the show’s re-emergence. Who attends CES today? Should my brand attend? How can we reach our target audience in 2014?
The best moment of the big game last night was Oreo’s brilliant and immediate response to the blackout. The ad (“You can still dunk in the dark”) was written, designed, approved, and tweeted within minutes of the lights going down in the Superdome.
It’s a great example of a true agency/client partnership (clients and creatives holed up in a Super-bunker together responding in real time!) and moving at the speed of our new world. Well done.
Now that it’s January, we’re back to work and everyone seems to have a series of predictions on what the year will bring from a marketing perspective. Here are my top three: