What 10 brands were the experience brand leaders of 2010?
Here’s a new article with our take > http://www.jackmorton.com/takeaway/downloads/files/wp4_brandleaders.pdf
JetBlue — Taylor Swift Live from T5
Today’s the day that JetBlue hosts a concert by Taylor Swift for 30-something special guests and passers-by in its terminal at New York’s JFK — another in its Live from T5 series and further proof that JetBlue is a real deal experience brand, ready to invest in unique experiences that capture attention and get people talking.
