I know this video has gotten some play recently, but MY GOODNESS, if you don’t suddenly develop “dust in your eye”…I question your ability to emote.
A lovely brand experience, delivering on a promise we at some time in our lives both believe in and whole-heartedly dismiss.
Santa (and Canada) I believe!! via mashable
Raw, big, meta, Lt Cmdr – whatever Data you’re into, the real value comes when we can turn it into information. So the trick is to know what to focus on and how to bring it to life. And if that can be done in a playful, interesting way…well, so much the better.
- Antoine de Saint-Exupery on leadership, vision and the importance of selling the big idea.
It’s a bracelet for remote tactile communication. Think Nike+ crossed with a hug. You and a loved one each wear a paired bracelet. When the other person strokes, taps or otherwise touches the strip on the bracelet, that touch is transmitted to the other bracelet and delivered via little moving parts.
Witnessed by few, experienced by many…again.
You know you’re part of a truly mass event when people don’t even need to hashtag it. When Felix Baumgartner stepped out of his pod, I saw a message on my Twitter timeline: “He’s actually doing it!” No explanation needed, because we were all in the moment.
Hot off the heels of Cannes Lions (which don’t get me wrong, was great!), I’ve decided I need a bit of a detox from the agency world. Not doing the actual work, but so often it feels like we look so much within our own space for inspiration and innovation and, well, I’m tired and bored.
Inspired by Baratunde Thurston’s #unplug from Digital life—I’m going to try an #unplug from agency world. What does this mean?
It means when I’m looking for cool interactive experiences, I’ll look to the music and arts world. When I’m trying to think about agency structure and teaming, I’ll look into how start-ups or university labs structure their teams. When I’m looking for innovation, I’ll look to the frustrated edges of makers and artistic culture—and then I think I’ll think about how to apply that to the work here.
First up, I’ve been looking into how online education (hello MOOC!)—both the formal and informal kind are reaching users and how they’re distributing content. This 2nd annual MAKER CAMP (a collaboration between Google+ and MAKE magazine) is a lovely way of inspiring kids and often times creating moments of co-creation between parents and wee ones. Check it out. This is the ONE TIME I wish I was a tween again.
Sometimes it’s tricky to build a 3D experience that perfectly fits a brand. We’re inspired by and admire Diet Coke’s clever, brave take on the traditional vending machine!
This summer, we’ve asked our interns from around the globe to bust out instagram and capture the world around them through “JACK’s lens” – a perspective derived from what inspires us most: individuality, bravery, creativity, technology, and collaboration.
Check out the gang’s work (and like it!) here.
You’re welcome for the inspiration.
I know I’m late to the game but the New York Times’ Pulitzer Prize winning long-form multimedia report “Snow Fall: The Avalanche at Tunnel Creek" is the most gorgeous piece of immersive storytelling I’ve seen in a long time.
Here’s a very cool brand experience that involves only 3 ingredients - frozen water, soda cans, and the rays of the sun. Watch as a clever idea creates memorable brand moments.