It was a rainy, gray day in NYC yesterday but I think it made the giant sunglasses and sun graffiti on the sidewalk all the more appealing at Bloomingdales. Instead of the usual, high-styled, ultra-glam windows that feel a little unattainable they had a very interactive display around sunglasses.
You could stand on one of the suns, and it would take your picture on the street. By clicking buttons below the gorgeously lit physical glasses you could virtually try them on.
Some great brands have done this online (hello Warby Parker!) but something about the live/physical nature combined with capturing my image on a very NYC street scene—felt chic, fun and shareable.
