As the media attention surrounding the 2012 International Consumer Electronics Show (CES) dies down, many onlookers, exhibitors and even attendees themselves are wondering: Where does all that leave us? Indeed, CES 2012 was made up of a series of contradictions.

At Jack, we set out to find a way to simplify the commentary, tune out the noise and end up with a defined point of view on the direction of the show and what brands can do to create experiences for the people that matter most to them. 

Written for brands, exhibitors, marketers and interested attendees, this overview gives just that: Jack Morton’s POV on CES 2012, an overview of the trends and some tips to help brands prepare for CES 2013. Features include a profile of trends spotted at this year’s show and tips for an effective approach to CES 2013. 

During a show where it seems that attendees increasingly don’t give a %&*# about the products, will your brand provide an experience that is talked about once Vegas clears out in 2013?