Logitech Ultimate Ear’s Centerstage brand loyalty program engages their customers in social and live performance themed challenges and rewards them with branded merchandise, product discounts and free gear. For example in one challenge, customers win a t-shirt and then are challenged to send in a photo or video of them wearing that t-shirt at a concert. From that they win a pair of noise-isolating earphones which they are then challenged to post a positive review on Amazon. 

Of course they are technically paying their customers to evangelize their brand but formatting the campaign like a game is a very clever way to keep their customers exposed to the products in a way that interests them. 

What do you think: does this promote fake brand loyalists or an engaging brand experience?

The New American Reality???  Claro que si…

Check out this video from Univision’s upfront.  Great insights: “I am fútbol and football”…Speak my language and Speak my CULTURE….friends and family agree, it captures our experience – as my aunt said – it gave her “goosebumps”!! 

There is no doubt excitement in our community – we are ready to be seen and known, spoken to – si hablame, engaged and connected —- a great call to action for brands:  It’s not too late. 

By the way, Jack Morton Latino’s mantra has always been:  We live the language.  We speak the culture…  Sound familiar!