As the media attention surrounding the 2012 International Consumer Electronics Show (CES) dies down, many onlookers, exhibitors and even attendees themselves are wondering: Where does all that leave us? Indeed, CES 2012 was made up of a series of contradictions.

At Jack, we set out to find a way to simplify the commentary, tune out the noise and end up with a defined point of view on the direction of the show and what brands can do to create experiences for the people that matter most to them. 

Written for brands, exhibitors, marketers and interested attendees, this overview gives just that: Jack Morton’s POV on CES 2012, an overview of the trends and some tips to help brands prepare for CES 2013. Features include a profile of trends spotted at this year’s show and tips for an effective approach to CES 2013. 

During a show where it seems that attendees increasingly don’t give a %&*# about the products, will your brand provide an experience that is talked about once Vegas clears out in 2013?

There was once a time when flight travel wasn’t synonymous with intrusive security searches, inedible food and having to sit with your knees tucked under your chin. A plane flight was a glamourous experience for the beautiful people, and one brand in particular was associated with those times, Pan Am. Unfortunately, Pan Am folded in 1991 and never got to fulfill the prophecy of having a fleet of spacecraft as predicted in 2001 : A Space Odyssey, but with the popularity over the last few years of Mad Men early 60’s nostalgia, it shouldn’t be surprising to see that the Pan Am is back. Once again, associating itself with the glamour of 1960’s air travel but without the inconvenience of actually having to run a fleet of aircraft. Pan Am is now a luxury travel luggage and accessories brand. Which other brands are ready to be resurrected for the 21st Century?  

A video celebration of 5 years of Twitter. Although the easy jab is to say “Why do I care what people are having for lunch?” this is a good reminder of how Twitter really has changed the way people and brands communicate. The biggest change? The ability to really listen and respond.

PS. I had leftovers for lunch.