Do brands replace religion? For some people they might.
A recent study by Duke University found that a logo on a product may do the same thing for some people that a pendant of a crucifix or Star of David does for others. The less religious members of the study were more likely to buy name brand product than their religious counterparts. It seems that the “cult of Mac” is closer to the truth than we originally thought.
The folks at COLOURLovers have put together an interesting chart of the colors of web company brands. Red and blue lead the pack with the most logos in those colors, which is no surprise since they are the most popular colors for logos in the United States.
Naturally, I’m proud that orange (Jack Morton’s corporate color) is holding it’s own, but what about that trough where purple would be. Seems like purple is the touch of death for Internet companies. Yahoo!’s fortunes are falling, Orkut is just big in Brazil and Craigslist seems to have lost their battle against attorneys general over adult listings. Maybe Prince was wrong that the Internet is dead, it’s just that he’s the wrong color for it.
Kulula-air.com is a low-fare carrier based in South Africa. The photos of the jet are dubbed “Flying 101” and it isn’t the typical Kulula logo-jet. Someone there clearly has a sense of humor. The entire airplane is covered with details about the plane, including arrows pointing to the more interesting parts.
“The big cheese” describes the captain’s window. An arrow points to the aircraft’s registration, calling it the “Secret code.” Even the bathroom is pointed out, with the description, “Loo (or mile-high initiation chamber).”
The black box, seats, stabilizer and rudder are also pointed out and include a bit of clever commentary as well. I think we can all appreciate an experience that doesn’t take itself too seriously.
You have to admit that we’ve all been irked by the lack of free snacks in-flight these days. But now, free snack boxes are part of a marketing program from Air Advertainment in which brands can sponsor food for passengers.
Creative Labs, the first to take part in the program, opened the gates for others to see how you can create awareness (and happy passengers) but also extend the experience in-flight and post-flight and all the way to the store front.
