Today we released our annual research, Best Experience Brands.
As you can see from the infographic, millennials truly value experience. But then again, why wouldn’t we? We’ve grown up in an age where we want more from brands than just a product or a rude sales person.
Read about the rest of our takeaways on slideshare.
Here’s a very cool brand experience that involves only 3 ingredients - frozen water, soda cans, and the rays of the sun. Watch as a clever idea creates memorable brand moments.
MakerBot: SXSW star, top experience brand of 2015
First moment of SXSW envy this year: hearing about Bre Pettis’ announcement of MakerBot’s Digitizer Desktop 3D Scanner prototype.
It’s somewhat ironic that at the same time we’re seeing an explosion in communication technologies, many of today’s top brands are recognizing the differentiating power of people. Your brand is what your people do.
Now that it’s January, we’re back to work and everyone seems to have a series of predictions on what the year will bring from a marketing perspective. Here are my top three:
Here’s how our agency approached sending a holiday greeting this year. Instead of the usual mundane email, we’ve created an experience… a maker moment that turns what our friends are looking forward to in 2013 into art.
Hundreds of friends of Jack have already sent in their #JackWishes2013 and our artists will turn them into images over the next 2,013 minutes » http://pinterest.com/jackmorton/jack-wishes-2013/
Here’s one of my favorites so far » http://pinterest.com/pin/168392473539068848/
The L.L.Bean brand is a life cycle of tradition. It is a fixture in the canon of household catalogs. It is the L.L.Bean monogrammed backpack that made starting middle school “cool.” It is also this very backpack that marked the ceremonious finale of high school, whereby graduates ritually chuck their L.L.Bean heritage- replacing it with trendier things like North Face and yes, real purses. Then, these young adults forget about the brand for 15 years until the time comes to buy the next generation’s backpacks, flannel, and rain boots.
This video bundles up some of my favorite things- fashion, Kate Bosworth, Topshop and the holidays.
As part of their holiday campaign Topshop will be sharing the video on Youtube, social channels, in-store and on digital billboards.
Brands that catch my eye in the digital space are those who do something to stand out. They create an original experience, provide entertainment or have some sort of utility.
Example: Au Natural App from sugar brand In The Raw. It’s a really clever and cheeky use the digital space. The app plays off of the “food porn” craze (can I say porn on the agency blog?) They blur out the naughty bits (if you will) of your juiciest food pics and then give you the option to share with your friends.
Don’t worry, the site is SFW.
