JACK: Experience Brands

Why is it called Blackberry? Great article on naming

The current New Yorker has a fantastic article on the art and science of naming, which poses the question: does it matter what a product is called?

Among the stories told:

— how the Blackberry started out as (yes, really) MegaMail

— what Intel’s Pentium has to do with the periodic table and the number 5

— why b’s are good in product names

You have to buy the article or be a subscriber to read it online, but it’s well worth it > http://nyr.kr/ooOuq9

10:06 Thu / 29Sep

Posted By: lizbigham

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Tags: naming brands branding blackberry RIM intel pentium

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NYT: Turning the Grammys Into an Interactive Event
http://nyti.ms/eXQmPS
“Consumers want access, and they want to be able to have their say and feel that their contributions are important.”
“In the age of social media, the audience’s reactions to a live event can have instantaneous effect, guided as much by what happens on screen as by what other fans are saying about it on-line.”

8:10 Sat / 12Feb

Posted By: semooney

NYT: Turning the Grammys Into an Interactive Event

http://nyti.ms/eXQmPS

“Consumers want access, and they want to be able to have their say and feel that their contributions are important.”

“In the age of social media, the audience’s reactions to a live event can have instantaneous effect, guided as much by what happens on screen as by what other fans are saying about it on-line.”

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