Interesting profile on Alex Calderwood in this Sunday’s New York Times. Although unclear if the author is trying to be critical or get into The Breslin—but it does make you think that as the Ace Brand continues to grow—can it be too much of a good thing and inevitably start to decline.
Ace Hotel is a great experience brand, and its founder Alex Calderwood talks about the commitment to differentiating through experience in this talk from Razorfish’s 2010 Client Summit.
What 10 brands were the experience brand leaders of 2010?
Here’s a new article with our take > http://www.jackmorton.com/takeaway/downloads/files/wp4_brandleaders.pdf
NPR is the latest experience brand to dip their toe into the tumblr pool. They join Sesame Street, Ace Hotel and IBM (among others). Considering Tumblr excels at highlighting images, videos, quotes, etc.—it makes sense that it’s a great way for brands to connect with their most important audience in a very simple, “sensory” manner.
