Paid vs. Earned vs. Owned model integrated by social media
This article by Mashable explains how social media is blurring the lines between paid, earned, and owned media. The above graphic shows that social media is an integral part in creating a conversation that across these three platforms. Essentially, brands need to integrate all three platforms to be effective, and social media is how they can do it.
Owned media: more important than social media.
We talk so much about social media these days. We should be talking about owned media instead!
I can hear the yawns… maybe you think owned media means corporate stuff.
But in the age of Old Spice guy and Twelpforce, owned media is an experience the brand creates that people want to share — whether that’s something amazing on YouTube or great customer service.
Owned media is what earns all that social media — and, crucially, makes paid media work harder.
Do you agree that owned media trumps social? Check out our latest white paper (and let me know what you think).
