A simple experience brand touchpoint. This is the kind of stuff that delights me and further cements brands as experience brands in my mind. To me, experience brands don’t let a single touchpoint go by without looking at it and ensuring that it’s living up to the brand promise. 

This example is great. Taking something as simple and straightforward as a gift card and transforming it into a little wooden plane ready for imaginary play. Yes, gift cards are great but to kids of a certain age…if they can’t open it and play with it immediately…it may as well be another set of PJs (useful but fun?).

via @psfk

Would you ever switch your fancy iPhone or Blackberry for a phone that doesn’t naviagate the web, take pictures or text? For most people the answer would probably be NEVER, but in a recent post from PSFK, Floyd Hayes introduces his favorite new not-so-smart-phone: John’s Phone. 

John’s Phone prides itself with its simplist design and technology with pretty much one essential function: making and receiving phone calls. In a world where we face so many dropped calls and low battery life, I sometimes wish I could just have one simple phone that could just make that call!

The phone is manufactured in Holland and is marketed for all ages- from grandmothers who aren’t too tech savy to vintage-loving hipsters! You can order it straight out of their website for about $100.

Would you trade in your texts, twitter & facebook updates for John’s Phone? Or are you too addicted to your multi-tasking smartphones?

Sometimes a post is really just a post.

The power of face-to-face community spaces via PSFK