A really great article from FastCo Design discussing how great brands LEAD users, not the other way around, and how investing too much in user-generated input will lead to a weaker, less bold product. What do you think?
BONUS LINK! The best use of the Internet/social media I’ve seen in awhile—making it easy for even the obscure communities to come together and take action.
What 10 brands were the experience brand leaders of 2010?
Here’s a new article with our take > http://www.jackmorton.com/takeaway/downloads/files/wp4_brandleaders.pdf
Pure genius or pure insanity video of the day. IKEA brought in 100 untrained cats to their Wembley-based store to see where they would go. Quirky Swedish experience brand and LOL cats in my book is nothing short of a great combination. The ending tie-in to “home” sums it up nicely. I challenge you to see the ending shot and not go “awwww”
