Fake Apple Store found in China.

When Oscar Wilde once wrote, “Talent borrows, genius steals”, he probably didn’t have in mind a visit to the Genius bar in this completely fake Apple store in Kunming City, China. If imitation is the greatest form of flattery, then Apple should be very happy with this rip-off. Taking brand piracy to a whole new level, this store is an accurate copy, with all the correct graphics, furniture, employee uniforms and interior finishes. Even the staff think that they’re actually working in a real Apple store! The only clue that this isn’t the real deal, is the inclusion of the words ‘Apple Store’ on the shop exterior, when Apple usually just has their fruit icon. 

Previously it has always been just products that have been pirated, but when a whole ‘brand experience’ is pirated, surely this is a clear demonstration of the power and financial value of a brand in practice.