Do go to Jack Morton’s workshop if you’re attending Eurobest!
Tim Elliott and Tim Leighton will be leading an Experience Brief Workshop » Here are the details » http://bit.ly/18jLe9g
New Adventures in Collaborative Consumption
The Wall Street Journal reports today on the latest addition to the collaborative consumption trend: Mud Jeans offers stylish but cash-strapped European consumers the chance to “rent” designer jeans for a small upfront deposit, monthly fee and the opportunity to buy or recycle jeans at the end of the lease period.
Call that validation: we at Jack included the collaborative economy as trend #7 in our report on what will matter in 2014. Read it here > http://slidesha.re/18vQiqW
According to the Wall Street Journal article, “According to a recent survey from the Observatoire Cetelem, a research arm of BNP Paribas SA’s consumer-credit firm, 68% of Europeans surveyed said they would buy secondhand products in the years to come, compared with 58% today, while 53% said they would barter for goods or services, versus 31% which said they do so already.”
Raw, big, meta, Lt Cmdr – whatever Data you’re into, the real value comes when we can turn it into information. So the trick is to know what to focus on and how to bring it to life. And if that can be done in a playful, interesting way…well, so much the better.
- Veteran Creative lead Lee Clow on the value of a brand experience.
Tesco, the giant UK-based retailer, are having a rough time at the moment. They’re the second largest retailer (by profit) in the world and earn £3 for every £10 spent in UK supermarkets, but profits are down…and this can mean a loss of focus.
And when things do go wrong and standards slip, as they apparently have at east London’s Haggerston branch (aka “The Very Worst Tesco”), customers can document and share that fail in excruciating detail.
- Antoine de Saint-Exupery on leadership, vision and the importance of selling the big idea.
It’s a bracelet for remote tactile communication. Think Nike+ crossed with a hug. You and a loved one each wear a paired bracelet. When the other person strokes, taps or otherwise touches the strip on the bracelet, that touch is transmitted to the other bracelet and delivered via little moving parts.
Co-CEO, Warby Parker
Each week I ask one of our talented people to share a bit about themselves, their work, and what inspires them.
- Mike Kappitt, CMO, Outback Steakhouse, in today’s Advertising Age.