A BLOG ABOUT EXPERIENCE BRANDS

Moderator: “Who has been the best creative partner you’ve had in your career?”

George Lois: “Myself.”

Are you still brainstorming? STOP! There’s a better way.

Vote!

SXSW 2014 might feel far away, but now is the time to vote for the content you want to see at next year’s festival via the Panel Picker. After all, your votes account for 30% of the input taken by SXSW to decide what actually happens in Austin each year!

About the Workshop

Join me and the team from Jack Morton Worldwide along with a Porn Star, Psychic and Cowboy to learn about a new style of ideation: Rapid Thinking. It involves a good measure of alone time, rapid iteration sessions and the occasional complete outsider (hence our medley of folks from other industries).

The idea that “Brainstorming Must Die” sounds simple. In fact, there’s a substantial body of research showing that group thinking sessions are a complete waste of time. Why then do organizations continue to rely upon them? First, there’s no known replacement (other than George Lois’ apparent loner brilliance). Second, in a world that is increasingly complex and technology infused, organizations have begun to feel that to be effective, they need to have a lot of subject matter specialists and experts in the room. Finally, brainstorms act as forcing function for focus – and creative people are notoriously bad at focusing. Plus they look productive, which project managers and bosses like.

In this workshop though, you’ll learn a way to let go of brainstorming as a crutch and start getting more out of your own mind, your staff, technology or even your agency. Plus you’ll get the chance to try it out – including the opportunity to have a Porn Star, Psychic and Cowboy join the Rapid Thinking process for your brand’s challenge.

You might just be surprised at the results and we guarantee that it will be more interesting and less painful than your last brainstorm. If it isn’t, we promise to get together in a room with you for an hour and pretend to think of new ideas just like you used to do before.

If you want to be sure our workshop becomes a reality at SXSW 2014, please vote for us via the Panel Picker. Voting ends September 6th, 2013, so don’t delay!

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