Great post over on Made By Many that points out how technology—no matter how impressive or whiz-bangy—isn’t worth a dime if it results in a frustrated, curse-laden customer experience.
The article’s title “designed by people who hate you” is a spot-on interpretation of the feeling you’re left with when dealing with a brand, company or product that consistently disappoints to the point where you feel the crappy experience you have is intentional. I would add to this list: the DMV, any tech support, automated phone menus for banks, flight check-ins, rental car check-ins, pull-up diapers, vending machines and Capri-Sun pouches. Anything you would add?



