A little Monday morning inspiration courtesy of Avicii.
Whether you’re into house music or not, this is a really inspiring project. The popular house DJ launched “Avicii x You” the world’s largest music collaboration. Artists, producers and DJs from around the globe submitted different pieces for the track. Fans then voted for their favorites and the final track was mixed by Avicii and released to the public.
Overall, 140 countries participated, 4199 artists submitted parts of the track and 68615 comments were received. Not bad for a campaign that ran for a little under 2 months.
Why this is awesome? There’s a very simple idea at the core- unite people globally around house music. It’s a great example of using social to connect a passionate community and create something unique.