Red Bull, I love you. Really though.
This is their latest addition, Red Bull Kluge, a “machine” powered by 11 sponsored athletes. I dare you to watch this and not share it.
At Jack we always say that brands are verbs and what they do matters more than what they say. Red Bull is the epitome of this. They have been killing the content game, creating compelling content that people are captivated by (that’s a lot of c-words). It’s a tough job, and not realistic for a lot of brands to do what Red Bull does. But here are some takeaways:
Know your audience
Give them content that they want to share by making it useful, educating or entertaining
Take risks and try something new