Red Bull, I love you. Really though. This is...

Red Bull, I love you. Really though.

This is their latest addition, Red Bull Kluge, a “machine” powered by 11 sponsored athletes. I dare you to watch this and not share it.

At Jack we always say that brands are verbs and what they do matters more than what they say. Red Bull is the epitome of this. They have been killing the content game, creating compelling content that people are captivated by (that’s a lot of c-words). It’s a tough job, and not realistic for a lot of brands to do what Red Bull does. But here are some takeaways:

Know your audience

Give them content that they want to share by making it useful, educating or entertaining

Take risks and try something new

Have fun

Nov 11 11

brittanyselmi

#red bull #kluge #brand experience #extreme sports #content #jack morton #inspiration

Comments & Reactions

JACK: Experience Brands's comments powered by Disqus

2 notes

brittanyselmi reblogged this from experiencebrands
bmats reblogged this from experiencebrands
experiencebrands posted this