Great article in Ad Age about the impact of McDonald’s social media efforts originating in Canada, which seem to have one important quality in common: transparency.
Transparency is great — like the video that shows how they make their hamburgers look so great in pictures — and a critical quality in social media.
Hmm… Canadian marketers more honest?
#mcdonald's #qsr #fast food #social media #ad age
Definitely the right way to communicate these days - everywhere.