In praise of honesty: McDonald's scores social media success

In praise of honesty: McDonald’s scores social media success

Great article in Ad Age about the impact of McDonald’s social media efforts originating in Canada, which seem to have one important quality in common: transparency.

Transparency is great — like the video that shows how they make their hamburgers look so great in pictures — and a critical quality in social media.

Hmm… Canadian marketers more honest?

source: adage.com

Aug 8 08

lizbigham

#mcdonald's #qsr #fast food #social media #ad age

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globalfab reblogged this from experiencebrands and added:

Definitely the right way to communicate these days - everywhere.
experiencebrands posted this