Amazon’s going old-school, and building a brick and mortar retail shop in Seattle, WA. While many have been predicting the demise of Best Buy BECAUSE of their brick and mortar roots, it’s ironic that Amazon decided to go back to where it all started - the human, hands-on, face to face experience. 

They’ll probably only be stocking the Kindle and other high-margin products and accessories - which makes sense, but is it only a matter of time before Best Buy is no longer relevant (or profitable) if they decide to expand their consumer electronic SKUs in store? 

Amazon has done well against Best Buy not just because they don’t charge taxes, but because of their superior customer service - if they can extend that to their retail stores and create a similar experience in person, AND expand intelligently with their brick and mortar locations, it might be game over for Best Buy quicker than pundits thought.