OK. It’s simply part of cultural literacy to know the alter(super)egos of Bruce Banner, Clark Kent and Bruce Wayne. But how about Britt Reid, Matthew Michael Murdock, Donald Blake, Diana Prince and A.C. Curry? Know who they are and you’re edging dangerously close to comic-book nerd-om.

Alter egos are such a key part of superhero-ness that D.C. Comics (who along with Marvel command about 80% of the market), has worked it into their most recent logo redesign. The logo is a cool reveal that is both functional and meaningful to the brand. But perhaps most creatively, it was created from the ground up to be used across media, as today’s brands need the super-strength to go from print to digital to TV to mobile. Check it in the upper left corner and here w/a Batman reveal.

(Wondering which superhero belongs to which alter ego from above? In order you have The Green Hornet, Daredevil (my fave), Thor, Wonder Woman, and Aquaman.)