IKEA has been showcasing their products in surprising ways for years now often taking them to city streets and other urban settings to demonstrate that IKEA goods can fit perfectly to any space.
In previous years platforms on the Paris underground system have been furnished with IKEA sofas complete with tables and reading lamps for commuters to use as they wait for the next train.
Last week the furniture retailer took the idea to a new level by creating a small apartment inside the Auber metro station in Paris fully furnished with IKEA pieces and got five Parisians to live there for six days (January 9th - 14th).
For six days the five housemates lead their daily lives going to work, cooking, watching TV, cleaning and entertaining all in front of the passing commuters. The apartment measured up at just 54m2 to demonstrate that IKEA can make any home comfortable and functional no matter what size it might be.
Each day the highlights were edited into a short video and posted on the IKEA You Tube channel, these could also be watched by commuters on special screens installed around the station. IKEA Facebook fans could also win the opportunity to host their own party for their friends inside the apartment.
From the video it looks like another innovative way to take the IKEA brand out to its audience through an experience that Parisian commuters will talk about.