The current New Yorker has a fantastic article on the art and science of naming, which poses the question: does it matter what a product is called? 

Among the stories told:

— how the Blackberry started out as (yes, really) MegaMail

— what Intel’s Pentium has to do with the periodic table and the number 5

— why b’s are good in product names 

You have to buy the article or be a subscriber to read it online, but it’s well worth it > http://nyr.kr/ooOuq9