New toy #official #3D #makerbot
Today we released our annual research, Best Experience Brands.
As you can see from the infographic, millennials truly value experience. But then again, why wouldn’t we? We’ve grown up in an age where we want more from brands than just a product or a rude sales person.
Read about the rest of our takeaways on slideshare.
The experience gap: a business opportunity, not just a brand opportunity
Lots of companies talk a good game about the value of a differentiating experience. Yet new research released today by Jack Morton shows that most people still rate companies’ actual experiences quite poorly.
Why is that?
Each week I ask one of our talented people to share a bit about themselves, their work, and what inspires them.
Somewhere along the line, all of us in Marketing became obsessed with Words. I’m not sure how or why it happened. But it did. And I must accept my fair share of the blame. All those positioning statements, messages, slogans, differentiators, USPs, facts and figures.
Here’s a very cool brand experience that involves only 3 ingredients - frozen water, soda cans, and the rays of the sun. Watch as a clever idea creates memorable brand moments.
Jack Morton Australia Director of Operations Edward Scott has re-located to Hong Kong to take up the position of Managing Director.
Thanks to a company in Rotterdam we can now dance our way to a greener planet. Sustainable Dance Floor tiles convert kinetic energy to electricity, making it possible to create dynamic experiences that power themselves.