Global imagery company Digital Globe have activated their crowdsource platform Tomnod to enlist the help of the world to help find lost Malaysia Airlines flight 777.
Within the first hour Monday afternoon, the Tomnod map had 60,000 page views with more than a thousand tags. Ten minutes later that was up to nearly 2,000.
The combination of epic meaning, the crowd and technology is a very powerful thing. Lets hope some good can come of it.
I came across this article “Free iPhone app uses visual recognition technology and crowdsourcing to find similar products for sale online” on the front page of The Guardian website today.
Now, I distinctly remember being sat in a bar with a colleague of mine 3 years ago and saying something along the lines of, “wouldn’t it be cool to build an app that uses visual recognition technology and crowdsourcing to find similar products for sale online”.
Now, I didn’t read that article today and suddenly think that someone in that bar must have overheard me, stole this ‘genius’ idea, managed to secure VC funding and then has spent the last 3 years in a garage on the outskirts of silicon valley coding away to make it into a reality and in doing so has potentially re-imagined the future of mobile commerce. But I did wonder, “why the hell didn’t I do it?”.
Then I realised it’s because I’m a Creator not a Mobiliser. You see, according to Idris Mootee there are 4 key stages to successful innovation in design thinking* and these stages all require a very different type of personality. He states the following:
Create > Mobilise > Refine > Execute.
Everything starts with an idea, and there is no question that every organization needs new ideas to remain competitive in a rapidly changing world. There are people who can come up with ideas without really working at them; they see possibilities everywhere. There are also others who, by looking at data and making sense of even disparate data, come up with new ideas. Creating is more than being creative. It’s about seeing beyond, about seeing the possibilities.
Many great ideas have died on the vine because they weren’t picked up or never gathered enough momentum to push them forward. Perhaps the person championing the idea couldn’t convince others. On the other hand, some people are good at making things happen; they have developed the ability to sell others on an idea and to get their support for the idea’s implementation. They tell great stories and understand organizational dynamics. They can mobilize.
Refiners often play the devil’s advocate role, asking the challenging “What if?” questions. Refiners’ talents for analysis and attention to detail are often undervalued because they tend to challenge both the Creator and Mobilizer. But those responsible for developing an innovation further should beware: Don’t implement a new idea until you have listened to what the Refiners have to say.
The dustbin of business history is filled with great ideas - but they’re in the dustbin because they were poorly executed. Whether it was due to a lack of follow through or a lack of team cohesion, the execution failed - and execution is important because it is the difference between being successful and not. Individuals must execute – on their assigned roles, and the team must execute by bringing the innovation to market exactly as planned. In the end it’s all in the execution.
*SOURCE: Idris Mootee, Idea Couture.
So next time you see that great idea that you never did anything about being heralded as the latest, greatest innovation, now you know why. It’s because you just don’t have all the right attributes to see the idea through to the bitter end. You’re just too busy creating to be executing and mobilising. Or then again you might just be a lazy polymath, in which case there’s no hope.
In collaboration with the international children’s rights group Terre des Hommes, Dutch digital agency Lemz went online with a lifelike, digitally animated persona named ‘Sweetie’ in a bid to track down child sex predators.
What impressed me most about this project was the ability to proactively police and identify suspects through using publicly available online circumstantial evidence, including handles on Skype and profiles on social networks.
The project generated seriously impressive results with awareness raised among over a billion people globally and helped in tracking down 1000 potential offenders from 71 different countries.
All of us here at Jack Morton Australia love our sharks. So we were thrilled to come across this larger than life installation…
Look what Discovery Channel did to their Headquarters during ‘Shark Week!’
It’s a way oversimplification to say “you are where you sit” but work environment really does matter. The business section of yesterday’s NYT had a great piece by Quentin Hardy on how companies like Facebook, Twitter and Google foster innovation and brand consistency through architecture and decor. Creating communal space, working nooks, and a design aesthetic that is brand-appropriate, not only reflects your unique brand essence, it helps foster it in employees.
When my home Wi-Fi recently stopped working for no apparent reason I contacted the provider to find out why. After jumping through a series of phone menu hoops I got through to a real live person who told me it was a network fault and all I could do was wait until it was fixed.
Call me demanding but if I’m paying for a service, I expect to receive that service as agreed so I asked for an email address to which I could complain.
‘Of course,’ came the reply, ‘the address is PO Box 123, Milton Keynes…’
‘Ha, you’re funny… the email address please?’
‘There isn’t one.’
So this company, which has already wasted so much of my time and which provides technology services, thinks I should: type a letter, print it out, find an envelope, walk to the post office, buy stamps, walk to the post box, and then sit around twiddling my thumbs for a fortnight waiting for a reply.
In 2014. Really?
If I’m looking for this address I’m obviously unhappy about something. If I’m already annoyed, why make the situation worse and more complicated?
A customer getting in touch for any reason, good or bad, is a chance to impress them; turn them into an advocate; make them tell their friends what an amazing experience they had; re-woo them.
And it really ought to go without saying that the last outcome should be an even angrier (potentially ex) customer.
Demystifying the hype around “local” and “real time marketing” - final musings on Social Media Week NYC 2014
As marketers, we often get tripped up by our own jargony terminology, and the buzzwords “local” and "real time"are two of the fuzziest.
Regarding “local,” the lightbulb went off for me in the distinction between “local” and “location” in mobile marketing.
Location: Technology (GPS targeting)
Local: A way of life—content focus.
Of course there is a common thread here. Both drive relevancy (the biggest #SMW buzzword of all).
Location, or GPS-enabled services are relevant to consumers because they provide convenience and efficiency.
But, brands also create relevance in local’s more intangible sense by recognizing and responding to the fact that humans are hardwired to form emotional connections with their surroundings-whether that’s an obsession with a hometown team or the local forecast.
The paradox of the digital age is that while we may expect universal connectivity to neutralize local pride as the web becomes our shared neighborhood,the opposite is true. Local pride has never been more valuable, and brands that can connect to local culture, community, stories, in their content will come out ahead.
If car companies are going to insist on using touchscreens, the should look at this eyes-free concept by Matthaeus Krenn.