Do go to Jack Morton’s workshop if you’re attending Eurobest!
Tim Elliott and Tim Leighton will be leading an Experience Brief Workshop » Here are the details » http://bit.ly/18jLe9g
New Adventures in Collaborative Consumption
The Wall Street Journal reports today on the latest addition to the collaborative consumption trend: Mud Jeans offers stylish but cash-strapped European consumers the chance to “rent” designer jeans for a small upfront deposit, monthly fee and the opportunity to buy or recycle jeans at the end of the lease period.
Call that validation: we at Jack included the collaborative economy as trend #7 in our report on what will matter in 2014. Read it here > http://slidesha.re/18vQiqW
According to the Wall Street Journal article, “According to a recent survey from the Observatoire Cetelem, a research arm of BNP Paribas SA’s consumer-credit firm, 68% of Europeans surveyed said they would buy secondhand products in the years to come, compared with 58% today, while 53% said they would barter for goods or services, versus 31% which said they do so already.”
Raw, big, meta, Lt Cmdr – whatever Data you’re into, the real value comes when we can turn it into information. So the trick is to know what to focus on and how to bring it to life. And if that can be done in a playful, interesting way…well, so much the better.
This low-tech “photo booth” gets high marks for originality and brand-experience-ability.
We are creating a special experience for friends of our agency and we’re recruiting creative people to help us.
We’re commissioning small-format 2D art that can be digitally printed. It might be collage, word art, poetry, photography, digital illustration—we’re not precious, and hopefully neither are you.
We need fast thinking and fast styles that are quick and easy to apply. We’re looking for artists in 3 locations:
Please send a link to your online portfolio to firstname.lastname@example.org. Please be sure to include #happystudio2014 in the subject line. Include your daily rate in local currency; remember, we’re less well-heeled than our clients, so we’re looking for competitive rates. It will be fast, fun and friendly – for sure.
Deadline: Close of business Tuesday, 3 December.
Guy gift dilemma solved with unique experiential product - a candle that smells like Kentucky Fried Chicken care of the “Kentucky for Kentucky” campaign.
More urban update ideas perfect for the experientially oriented - aquaphonebooths on the streets of Paris. Mixing the unexpected and urban is one way to ensure attention.
- HBR Blog, Make Sure New Features Match Your Brand.
- Veteran Creative lead Lee Clow on the value of a brand experience.
Inspired by JACK’s recent white paper about the value of the brick & mortar experience, here are three examples of brands kicking major booty in the retail space:
1.H&M’s new 4-story flagship store in Times Square (launching Jan 1) redefines the path-to-purchase by allowing customers to make their purchases from the dressing-room.
2. Under Armour's “experience store” in Shanghai is the ultimate hybrid of entertainment and shopping. Visitors are first introduced to the space with an immersive video featuring Olympic athletes’ stories. After the video, performance trainers (read: sales reps) guide guests through the store’s selection of apparel. CEO, Kevin Plank put it brilliantly, “we lead first with our story and bring the people into the best Under Armour experience possible before we ask them to try our merchandise.”
3.Intel’s pop-up stores: The B2B brand makes a brave leap onto the streets with the launch of its line of pop-up shops targeting consumers. The dynamic space will transform 3x daily and will allow visitors to test-drive Intel products and enjoy free coffee and movies. Maybe, I’m just a sucker for free coffee and movies, but chances are I’m not alone. This is a smart move for a brand in major need of an awareness boost.