Has Google cracked the code between online ads and in-store sales?
The awkwardly named “In-Store Attribution Transaction Reporting” pilot program can now tell which digital ad views convert to in-store purchases. It’s yet another important piece of the puzzle as brands attempt to tie together the full experience journey buyers take from product research to purchase. Check out the Wall Street Journal report for more.
Congrats to our Singapore team on being awarded P&G’s service award for their successful launch of P&G’s Singapore Innovation Center!
The Innovation Center is P&G’s newest R&D that serves as an international innovation hub for P&G’s global hair care, skin care, home care and personal health and grooming products. It represents a $250 Million investment into Singapore and is the country’s largest private research facility. This is a significant investment for P&G which we helped launch on 28 March 2014 to a select group of regional media, Singapore government partners and P&G’s global stakeholders. The launch was officiated by the Singapore Deputy Prime Minister, the US Ambassador to Singapore, P&G’s Chief Technology Officer, and President of P&G Asia. It went flawlessly and has since generated over 17million media impressions.
Special shout out to our Rockstar in Residence/ ChenYi, Account Director, P&G.
Smells like teen spirit?
Following up on the friend-chicken-scented candle for the holidays, KFC launched the KFC-sage for prom season (pairing fried chicken with baby’s breath - brilliant brand move). Inspired by the scent, you can expect plenty of after-hours prom goers to hit the local KFC for slaw and sides late night….
Congratulations to Eugene Ng from Jack Shanghai and Jasmine Russell from Jack Australia who are the latest Jack graduates of the Next Generation Hothouse in Bali, Indonesia.
For those who haven’t heard of this program, the Next Generation Hothouse is a CMG initiative that brings together 20 selected employees from across the CMG agencies Asia-wide for 2 and half days of learning, discussion and application of the trends that impact our business and the business of our clients. The initiative is in its sixth year and 2014 was as successful as ever. Each year the discussions and dialogue have a theme – this year’s theme “Purpose”. As a facilitator, I was so impressed by the level of thinking and inspiration of the selected participants.
Bali as a location sounds fantastic and glamorous (and of course, it is), but for 3 days we were all in a large (windowless) meeting room digesting and discussing some big topics. Tim Sutton, CEO CMG Asia, kicked things off with a History of Purpose, Ian Rumsby conceived the program and facilitated the whole thing and we heard from FutureBrand, Weber Shandwick, Octagon, DeVries and Jack facilitators.
Seriously, purpose as a theme was meaty and there is no way I can effectively sum up all the discussion points (I did just try in a draft of this but scrapped it - we covered way too much). One interesting exercise - can you articulate your own personal purpose? I can tell you, it’s worth sitting down for five minutes to think about that. It’s like doing your self-review (but so much quicker) and gives you a chance to think outside your day to day work and existence.
For those of your eligible next year, I encourage you to participate. It is time well spent in building relationships, it is an experience to hear from and talk to your colleagues across CMG and a lesson in collaboration and presentation skills.
One thing we never get bored of at Jack is innovation. We’re always looking for inspiration and new avenues to share our own thinking and experience with clients and partners.
In that spirit, last week we began an exciting partnership with the Made in NY Media Center (AKA one of NYC’s newest, coolest hubs for independent makers and storytellers) as mentors to their entrepreneurs in residence.
JACK’s job? Get these creative & tech savvy folks ready for their big day: pitching to potential funders and big brands.
We spent a morning listening to super cool pitches-in-progress and shared these 5 tips we’ve learned about the art of pitching & storytelling:
Recently, Jack Morton Sydney took over the atrium in our building and turned it into a three dimensional spectacular - all with the use of 350 simple and inexpensive paper streamers. In conjunction with Madi Gras, we turned one of the world’s most recognizable symbols of equality into three floors worth of color, each tagged with a word describing ‘happiness’. We wanted to showcase our values and the diversity that makes up the Jack Morton team.
It goes to show how symbols, with just a touch of creativity, can be transformed into live experiences that provide great opportunity for people to share. Give them a visual feast to take part in, and it becomes their next facebook cover photo, their next Instagram post, or their desktop background.
Secondly, a single paper streamer on its own has not much value, but magnify that hundreds of times and you get something amazing. One month later at the Sydney Biennale, artist Jim Lambie used the humble gaffe tape to great effect and transformed an entire gallery into an art piece to be walked upon and enjoyed.
Hemingway’s famous 6 word story is the perfect example of what we should strive for every time we write. Succinct, powerful, poetic.
Writing is hard. Well… writing well is hard. There is plenty of terrible writing in the world to attest to that point. The key, as with most things, is simplicity. Reducing your communications to their essence whilst keeping their poetry.
Oscar-winning screenwriter Warren Beatty (and yes, Clyde of ‘Bonnie and Clyde’) puts it this way. "Talking is the fire hydrant out front, gushing into the street. Writing is the drip of the faucet on the third floor".
Just because America is rapidly graying, that doesn’t mean the color is being drained out of it. Just the opposite in fact. One demographic dynamic that’s going to impact every brand everywhere is this - the US is becoming less young and less white, according to Pew Internet Research. Dramatically so, in fact. Check out the report on The Next America and think about it’s implication for your brand’s product, marketing, service, purchase, and employee experiences.
Luckiness - a whole new element to factor into planning
In all my professional life I have never had a meeting with a feng shui master, until this week.
Feng shui is, according to Wikipedia, “a Chinese philosophical system of harmonizing the human existence with the surrounding environment.”
Our office in Hong Kong has an annual visit from a feng shui master to ensure that desks, plants, water features, mirrors and the like are positioned in the most auspicious way. People who sit in certain parts of our office that are this year facing a building that is being pulled down have been warned to not wear red (at least to the office.) For a year.
Recently when I moved the pungent flowers that were placed near my desk, I didn’t realize I was breaking the feng shui rules. They were quickly returned to their rightful spot.
And now, to have experienced sitting at a boardroom table in the presence of a feng shui master, I was blown away. We were there to discuss an installation. The man had a presence of calm and good humour. He was professional in a dapper sort of way. And he had opinions and suggestions about all sorts of things that affected creative, budget, timeline and all the things that we like to think we maintain some control over - materials, time and date of work, installation and layout.
Since no-one wants to bring bad luck unto themselves (or their clients) feng shui is something that is highly considered in this part of the world. I can’t really think of an effective come back if you are told your design is “unlucky”. It was a fascinating learning but has made me wary of moving too much around in the office without consulting a master!
And the winner for “Best April Fools Brand Parody” goes to….Google Naps!
This app -built on top of Google Maps was created by two guys in the Netherlands who wanted to bring Google fans a little bit of extra joy and practicality. Users can select their napping preference: benches, fields, bridges, etc. and locate their nearest zzz-zone.
Mega genius and a mind blowing statement about the scope and power of earned media.